CHRONICLES
1955


"She reminds me with great longing for the pleasure of my youth." – Marcello Mastroianni




La bella Mugnaia
Italian poster


La bella mugnaia / Mastroianni

Photo: Pierluigi Praturlon
05/55


La fortuna di essere donna
Photo: Paul Ronald
09/55


Venice Film Festival
Opening night
Photo: Giancolombo
25/08/55


La fortuna di essere donna
Italian poster



Italian Cinema Showcase
Stockholm
04/12/55


Pane, amore e...
Off stage
Photo: David Seymour
07/55


Photo session
Fiumicino
Photo: Federico Patellani
03/55


Cipriani Hotel balcony
Venice
Photo: Graziano Arici
25/08/55


Mambo Rehearsal / L. Coleman
Rome

06/55


Ray-o-Vac
Iranian publicity


Mercedes 300SL
Rome
Photo: Federico Patellani


Hotel Martinez
Cannes Film Festival
Photo: Pierre Manciet
27/04/55


Palazzo Colonna
Rome


Epoca (Italy)
16/01/55


St. Peter's Square
Vatican
31/10/55


Il labirinto
Rome
23/11/55


Portofino
Photo: Francesco Leoni
04/55
FILMS AND FILMING

Il segno di Venere
Italy, November 1954 - January 1955

La bella mugnaia
Italy, May- June

Pane, amore e...

Italy, July - August

La fortuna di essere donna

Italy, September - October


FILM PROJECTS

The Baker's Wife
Film which was to be directed by Vittorio De Sica with co-star Folco Lulli.

Re Ferdinando
Project of a film with De Sica as director.

La chiromante
Project of a film with De Sica as director.

MOVIE PREMIERES

ITALY
Il segno di Venere
  March 12
La bella mugnaia
  October 27
Pane, amore e...
  December 22
La fortuna di essere donna
  December 30


FRANCE
Il segno di Venere
Cannes, May (Le signe de Vénus)
L'oro di Napoli
Cannes, April 30 (L'or de Naples)
Peccato che sia una canaglia
Paris, June
22 (
Dommage que ce soit une canaille)
Tempi nostri
Paris, November 2 (Quelques pas dans la vie)
La donna del fiume
Paris, November 11 (La fille du fleuve)
Due notti con Cleopatra
Paris, December 16 (Deux nuits avec Cléopâtre)

Attila
 
December 30 (Attila fléau de Dieu)

WEST GERMANY
Attila
  April 1 (Attila: Die Geissel Gottes)

La donna del fiume
  October 21 (Die Frau vom Fluss)
L'oro di Napoli
 
December 2 (Das Gold von Neapel)
Peccato che sia una canaglia
 
December 20 (Schade, daß du eine Kanaille bist)

SPAIN
Peccato che sia una canaglia
San Sebastian Festival, September
Madrid
callao October 31 (La ladrona, su padre y el taxista)

USA
Peccato che sia una canaglia
New York City (Bijou), December 24 (Too Bad She's Bad)

AWARDS & ACCOLADES

Outstanding Screen Personality (Italy)
  Italian Newspaper Guild, Rome, January 15

ENDORSEMENTS

Chlorodont

Lux
First publicities featuring Sophia for the soap that was then known as "the beauty soap of film stars". Sophia's endorsement for the brand spans over a 25-year period. More than 400 celebrities have marketed the soap since its creation in 1925.

Miss Italia
Having participated in the contest in the past, Sophia lends her name
to the 1955 edition of the Miss Italia contest in a publicity to find
new contestants.


Ray-o-Vac
Publicity in Iranian magazines based on La donna del fiume pictures for American battery brand.

NSU Quickly
Publicity for German manufacturer which makes the most popular moped of its time.


Jules Gerzón
Various publicities in Spain including match boxes.


MAGAZINE COVERS

Italy
Acque Torbide, Alta Tensione, Antena, Azeta, Bolero Film, Il Campione, Cinema Nuovo, L'Eco della Canzone, Epoca, Estasi, L'Europeo, Festival, Film d'Oggi, Marc'Aurelio, Mascotte, Novelle Film, Le Ore, Parata di Stelle, Radiocorriere, I Romanzi di Sogno, Rosso e Nero, Selezione Umoristica, La Settimana Incom Illustrata, Settimana Radio, Settimo Giorno, Sorrisi e Canzoni, Tempo, Tutti, Vie Nuove, Visioni
e

e
West Germany
Deutsche Illustrierte, Film-Echo, Funk Uhr, Quick, Revue, Der Spiegel, Stern, Wochenend
e

e
France

Ciné Révélation, Cinémonde, Festival, Les Folies de Paris et de Hollywood, Frou-Frou, Jours de France, Paris Match, Point de Vue, Radio Cinéma Télévision, Semaine du Monde, Télé Ciné



Spain

Cine Mundo, Fotogramas, Hola
e

e
UK
Films Illustrated, Picture Post, Picturegoer, 66
e

e
USA

Cue, Life, National Police Gazette, Newsweek, Quick, Sunday Mirror Magazine
e

e
LATIN AMERICA
Antena, Cine Radio Actualidad, Manchete, Singra

PUBLIC APPEARANCES

Gran Gala del Cinema - January 15
Sophia attends the Gran Gala del Cinema in Rome organized by the Italian Newspaper Guild. She receives an award for Outstanding Screen Personality, which places her in the "big four" of Italian cinema, along with Gina Lollobrigida, Anna Magnani and Silvana Mangano, who received the same prize in previous years.

Munich's Fasching - February 11
Sophia arrives in Munich to attend the Carnival festivities, including the Qui-Qua-Quu party at the Haus der Kunst, sponsored by German magazine Quick. She is greeted at the railroad station upon her arrival by a crowd of film fans.

Cannes Film Festival
- April

Sophia arrives in Nice with Vittorio De Sica and her mother Romilda on April 26 and stays at Hôtel Martinez on La Croisette, facing the Mediterranean Sea. Screening of L'oro di Napoli and Il segno di Venere. Showing one of the most décolleté creations of her low-necklined career Sophia is said to be the most often snapped beauty of the 1955 festival. She is the rising star of the festival and becomes the icon of Italian cinema. Festival dates: April 26 through May 10.

L'oro di Napoli Press Conference - April 26
Vittorio gives a press conference in Cannes for his new film L'oro di Napoli with both Sophia and Silvana Mangano present in the room. Suddenly Sophia joins De Sica on stage attracting everybody's attention and leaving the other star behind. When Sophia leaves the room the press conference is over as all reporters follow the year's revelation in Cannes.
Watch the video

Bologna Shoe Fair - March
Sophia is a special guest along with Raf Vallone at the 1955 Shoe Fair in Bologna.

Miss Cinema Roma
- July 29
Sophia makes an appearance at the Miss Cinema Roma contest at the Belvedere delle Rose restaurant in Rome where she dances with actor Falco Lulli. This year's winner is Giorgia Moll.

Venice Film Festival - August 25-26
First-time guest at the world's oldest film festival.
In the best publicity-seeking tradition, Sophia arrives 85 minutes late and touches off a near riot in the crowd of 2,000 persons outside the Palazzo del Cinema. The Festival committee delays the opening half an hour waiting for her, but the film is underway when Sophia arrives. Nevertheless, the opening night of the festival is referred to as the 'Sophia Loren Festival' by many magazines. While showing her cooking talents at the Excelsior Lido Hotel earlier during the day, Sophia gets so much attention in the kitchen that service stops with three ambassadors from Russian, Japan and the USA sitting at their tables waiting to be served. Memorable photo session by Graziano Arici with Sophia wearing the creations of Emilio Schuberth. Sophia stays at Cipriani Hotel during her visit in Venice.

Fiat manufacturing plant - September 16
Sophia pays a visit to the Fiat Mirafiori plant in Turin during the course of her promotional visits throughout Italy and Europe.

La Fortuna di essere donna Press Conference - September 29
Press conference and kick-off party at Cinecittà studios with cast members Charles Boyer and Marcello Mastroianni.


Chianciano Literary Prize - October
Sophia is the special guest to
hand the Chianciano literary prize to poet Elpidio Jenco for his book La Vigna rossa.

 Vatican City - October 31
Pope Pius XII receives Sophia and 1,500 stars at the Vatican. Sophia wears a black high-necked dressed she had especially made for the event. Pictures of the actual encounter with the pontiff were seized and never published.

Sophia in San Vittorio Prison
A great publicity campaign engineered by Basilio Franchina is launched for Peccato che sia una canaglia. Sophia even goes to the San Vittorio prison in Milan to hand out gift packages to the prisoners. The good deed is also seen by some newspapers as a scam to promote Sophia's career.

Italian Cinema Showcase - December 5
Actresses Lea Massari, Silvana Pampanini and Sophia go on a tour to the Scandinavian countries. As Sophia alights from the Copenhagen train on December 5, she is mobbed by 500 Swedes at the Stockholm train station. She weeps but it is not known whether it is from emotion stemming from the violent welcome or the shock of seeing 500 Swedes rush at her. Films released in Scandinavia during the year: Tempi nostri, La donna del fiume and Carosello Napoletano.

No Show in Oslo - December 9
In Oslo, Sophia is to be a benefit's big attraction held to send the Norwegian team to the Olympics except that she does not show up. Sophia says she was not told about the date and Basilio Franchina says she was exhausted and went to sleep. Several thousand Norwegians feel cheated and the case is even discussed in the Italian Parliament. Sophia makes amends a month later at the Winter Olympics with a visit at the Norwegian team hotel.

Pane, Amore e... Avant Premiere... - December 19
Pre-release screening of the film at Hotel Open Gate in Proiano on the Amalfi Coast, with Sophia accompanied by Vittorio De Sica and guests Lea Padovani and Maria Mercader.

Zio Vania Performance - December 21
Sophia attends at the Eliseo dell'Opera in Rome the premiere of Luchino Visconti's production Zio Vania which stars Marcello Mastroianni, Paolo Stoppa and Eleonora Rossi Drago.

Christmas Gifts to the Poor - December 23
Sophia hands out gifts from Titanus studios in company of Rome's mayor, Salvatore Rebecchini, to poor children.

TV AND RADIO SHOWS

La storia di Sofia - January 6
TV special on Italian network. Following the broadcast pictures of Sophia start to appear frequently in the most diverse publications.

Motivo in Maschera - February 28
Guest on Italian quiz show hosted by Mike Bongiorno.

Occhio Magico - March 3
Guest on Italian quiz show.


Il labirinto - November 23
Italian radio quiz for which Sophia is hired to play the role of Arianna for the whole season, but after just one episode she decides to withdraw and is replaced by Isa Bellini.

EDITOR'S NOTES

San Remo Festival - January 27-29
Sophia is invited to the San Remo Festival to be part of the jury and perform Mambo Macan but her busy schedule does not allow her to leave Rome.

The Hand of Faith - February 13
Sophia cancels a flight to Brussels and her place is taken by actress by Marcella Mariani, a former Miss Italy. On her return to Rome, the plane Sophia would have been on crashes, killing Miss Mariani and all aboard.

Sophia's Statue
- March
A seven-meter high statue sculpted by Bulgarian-born Assen Peikov in his via Margutta atelier, Rome, is erected on the Fiumicino beach.

Katherine Dunham Troup - June
  While rehearsing for the film Pane, amore e... Sophia learns modern terpsichore with Leo Coleman at the same time she starts a severe diet in order to lose some extra kilos.

Lawsuit in Rome
- June 14

Maria Scicolone, Sophia's sister, files a slander suit in Rome to defend her right to keep the name of her natural father. The defendant is Nina Rivolta, current wife of father Scicolone, who charged that Maria is not really Scicolone's daughter and should not use his name. The trial takes place in Milan on July 9 and Maria wins her case.

Wife Beaten by Mate - August 22
In Milan, 53-year old Savino Musico beats his wife and drives her and the furniture out of their house because, he says, "I am the world's unhappiest man. My wife is ugly and Sophia Loren is beautiful." The sunstroke man is taken to the hospital.

Sophia's press agent
Enter Basilio Franchina in the career of Sophia with the objective, under Ponti’s direction, to make her a new Pygmalion. Franchina will become over the years Sophia's most important confident.

Sophia's First Mercedes
Sophia replaces her old sedan with a new, showy car, a Mercedes 300SL, shaped like a torpedo.


House in Piazza del Campigoglio
Sophia moves in a huge twelve-room apartment in the grandiose Palazzo Colonna, on Via Aracoeli, which overlooks the Michelangelo-designed Piazza del Campidoglio. Ponti has his business office on the first floor and the third floor is the home of Romilda and Maria.

Wanda Capodaglio (Asti, 1889 - 1980)
Sophia learns the good manners and the fine art of
answering questions to journalists with the help of former silent-film star Wanda Capodaglio starting at the time La fortuna di essere donna is filmed. One can actually notice in the film that Sophia is putting into practice what she is learning.

Signing for The Pride and the Passion - December
Stanley Kramer flies to Rome and takes Sophia to dinner.  He decides she is the ideal actress to star next to Frank Sinatra and Cary Grant in The Pride and the Passion. Newspapers confirm a MGM deal on December 28.


Sophia's Income in 1955
Sophia declares an income of $13,000 to the Italian taxman while the government estimates her income at $42,000. Industry sources, on the other hand, believe her earnings are probably around $700,000.


Carlo Ponti
Vidor's War and Peace, Ulisse by Camerini as well as La bella mugnaia - also by Camerini - are among the six films produced by Ponti-De Laurentiis Cinematografica in 1955. The press announces in November  that "Italy's leading film producing team splits up" after five years of collaboration between Carlo Ponti and Dino De Laurentiis, over a battle of casting the stellar role in a movie about Indochina. Loren is Ponti's protégée and Silvana Mangano, De Laurentiis' wife.


Occhio magico
Rome
Photo: Palleschi
03/03/55



L'oro di Napoli Premiere
Cannes Film Festival
Photo: Edward Quinn
30/04/55


Lux Soaps
Italian Publicity


Rome-Stockholm train
Photo: Kary Lash
04/12//55


Visiting Karl-Erik Hagström
Stockholm
05/12/55


Visiting Alfred Maurstadt
Oslo
Photo: Erik Thorberg
06/12/55


  Life (USA)
Cover: James Whitmore
22/08/55


Encounter of the Century
Lollobrigida / Loren
Cartoon: Federico Garretto


Miss Italia
Publicity poster


Il segno di Venere
Photo: G.B. Poletto
01/55


Lux Soaps
Italian publicity


 
Le Ore (Italy)
20/08/55


Visiting Fiat plant
Turin
22/09/55


L'oro di Napoli Premiere
Cannes Film Festival
Photo: Edward Quinn
30/04/55


Italian Cinema Showcase
Loren / Pampanini / Massari
05/12/55


La fortuna di essere donna
Lunch hour
10/55


Posing with Nino Farina
Rome
09/55


Ferragamo shoe store
Rome

02/55


Gran Gala del Cinema
Rome
Photo: Giuseppe Palmas
15/01/55


Pane, amore e...
Photo: James Whitmore
07/55


1954 Sophia Loren Chronicles 1956


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Updated 12/05//2009